If you think advertising on the web is really a great way to do things, well, you are right, except that the costs of advertising on the web is so expensive, especially with platforms that are already settled in like Google , AOL or even Yahoo hacking a 70% Premium of the entire advertising budget from you.
The American market is totally a joke, because there are so many players in the market that they undercut each other and it’s tainted with terror and gangs the like, especially in New York. Many have died off taking the publisher revenue with it, even in the Asian Regions. Go Kita or formerly known as Nufflets is the latest casualty to the process with little financial backing and other problems caused them to lose their pool of publishers and without a pool of publishers, they can’t get any sales as there is no where to advertise.